The company boast of getting awards like The Enterprise Award for Singapore Business Award in 2008 and Excellent Service Award in 2002.Īt a tender age, the two brothers acquired the skills of running business from helping their parents in their shoe store in a place called Ang Mo Kio. Charles and Keith is a multinational chain that has more than one hundred and seventy outlets all over the world. The fist store was opened in Amara Shopping centre in Singapore. It was started in1996 by two brothers Keith Wong and Charles Wong. Expenditure on fashion in the word is also expected to increase in the next one year Charles and Keith is a fashionable brand that deals with women’s bags, belts, shoes and sunglasses. This is because our estimates highlights that new market will emerge in China whose economy has grown with over 10% in the last five years and Russia. The future of the Charles and Keith looks bright. The Company's principal product groups include confectionery products sold in the form of bar goods, bagged items and boxed items, as well as grocery products in the. At the end, the report contains conclusion and recommendations made after carrying out the analysis.ĩ pages, 4128 words The Term Paper on Hershey History Financial Report Analysis Company Profileįinancial report analysis of Hershey Foods Corporation, Hershey Foods HistoryINTRODUCTIONHershey Foods Corporation is engaged, with its subsidiaries, in the manufacture, distribution and sale of confectionery and grocery products. Subsequently, the report will mention business strategies of Charles and Keith, its financial planning as well as its management considerations. It will also provide background information about the company. Other analysis carried out include STEEPLED and VIRO. Further, porter’s five forces have also been carried out. It has revealed strengths such as strong brand name, uniqueness and affordability of the product, weaknesses, and opportunities available to Charles and Keith such as online market and threats. A comprehensive analysis has been carried out on customers demand using SWOT analysis method. The report includes analysis of the company, their customers’ profile and the products offered. The purpose of this report is to highlight the progress made by Charles and Keith since the day it was founded and its future plans. It was founded in 1996 in a place called Amara Shopping Centre in Singapore. The company is owned by Charles Wong and his brother Keith Wong. Their products include ties, shoes, belts, wallets, sunglasses among others. It offers both men’s and women’s fashion collections. Charles and Keith is a multinational company that is fashion industry dealing with brand from Singapore.
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